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Brujazul, a Mexican independent filmmaking production, was founded by three talented women who affectionately call each other "bruja" (witches in Spanish). Their name "Azul" comes from their award-winning film "Los aƱos azules" (The Blue Years), capturing the essence of youth. Brujazul aims to make its mark in the world of filmmaking.
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We proposed a creative solution for Brujazul. We designed a logo featuring an abstraction of a three-eyed cat, symbolizing the trio of talented "brujas" overseeing the world through their filmmaking lens. The logo depicted the cat gazing up from a Mexican arch window, connecting the brand to its cultural roots. A geometric sans serif font complements the logo, conveying modernity and progressiveness.
For the introduction video, we designed a captivating storyboard featuring a three-eyed cat as a constant spectator of the world. The 10-second video sets the tone for Brujazul's unique perspective on storytelling and leaves a lasting impression on its audience. It acts as an enticing invitation for viewers to explore the world of Brujazul and experience the magic of their filmmaking prowess.
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The logo's clever incorporation of a three-eyed cat and the Mexican arch creates a memorable and culturally rooted representation. The introduction video conveys the brand's unique perspective, leaving a lasting impression on its audience. Now, Brujazul has a powerful tool to attract audiences, partners, and collaborators who resonate with their creative vision and passion for storytelling.